The mom bag

You know you're a parent, when the bags under your eyes and the bags you carry become equally iconic! And since we're all running around with dozens of diapers, snacks and toys on a daily, we figured a bag that's both handsome and handy would save you a tantrum (not your baby's, but your own). The Joolz x Studio Noos mom bag is here to support all parents on the go, dropping in three Joolz classic looks. The perfect companion in parenthood – helping you to keep it together at all times. 

The brands Joolz and Studio Noos are often spotted on the streets - either pushed or carried by proud parents of little kids. And so, it was about time the two hooked up for a collaboration. The partnership was born from the idea that good looks and convenience can easily live together. In a bag, that is! By combining Studio Noos' trendy look and feel with Joolz' smart and solution-orientated character, the duo has managed to create a bag that fits your stuff and stroller at the same time!